Sarah Boyer is a UX researcher and content strategist based in Western Canada. She helps organizations design digital experiences that are grounded in user research, supported by clear information architecture, and built to meet both user and business needs.
Over the past seven years, she has partnered with government, healthcare, higher education, and regulated organizations to lead research, uncover user needs, and develop content strategies that improve findability, usability, and accessibility. Her work combines qualitative research, content design, and systems thinking to create digital services that are intuitive, inclusive, and sustainable.
Sarah believes the best digital experiences are created with users, not just for them. She advocates for evidence-based design, accessible content, and governance practices that help organizations deliver consistent experiences over time.
Clients
Government of Alberta
Government of Manitoba
BC Transit
NorQuest College
Covenant Health
SSM Health
Capilano University
Alberta Gaming, Liquor and Cannabis (AGLC)
Services
UX research (interviews, surveys, usability testing, card sorting, tree testing)
Research synthesis and insights
Content strategy
Content design
Information architecture
Content modeling
Content governance
UX evaluation and heuristic reviews
Technical wireframes and user flows
Accessibility-focused content and UX recommendations