Sarah Boyer is a UX researcher and content strategist based in Western Canada. She helps organizations design digital experiences that are grounded in user research, supported by clear information architecture, and built to meet both user and business needs.

Over the past seven years, she has partnered with government, healthcare, higher education, and regulated organizations to lead research, uncover user needs, and develop content strategies that improve findability, usability, and accessibility. Her work combines qualitative research, content design, and systems thinking to create digital services that are intuitive, inclusive, and sustainable.

Sarah believes the best digital experiences are created with users, not just for them. She advocates for evidence-based design, accessible content, and governance practices that help organizations deliver consistent experiences over time.

Clients

  • Government of Alberta

  • Government of Manitoba

  • BC Transit

  • NorQuest College

  • Covenant Health

  • SSM Health

  • Capilano University

  • Alberta Gaming, Liquor and Cannabis (AGLC)

Services

  • UX research (interviews, surveys, usability testing, card sorting, tree testing)

  • Research synthesis and insights

  • Content strategy

  • Content design

  • Information architecture

  • Content modeling

  • Content governance

  • UX evaluation and heuristic reviews

  • Technical wireframes and user flows

  • Accessibility-focused content and UX recommendations

A headshot of Sarah, a brunette woman, smiling at the camera